Opened for the 2nd edition this year, SuperDesignShow 2016, is a world-famous highly awaited appointment, first stopover in every visit to Tortona District in Milan. It focuses on research, on every day’s extraordinary, on freedom of choice, on contaminations between classic and avant-garde, industry and craftsmanship, tradition and future, simplicity and magnificence, being aware that everything has been done by now, that the whole world takes part in the evolution of the habitat that surrounds us, that rules and boundaries are out-dated.
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17.000sq.m. of exhibiting space, theme projects, museum-like installations, national pavilions, independent or collective exhibitions, large consolidated companies but also young innovative ones, start-ups, self-design and all other trends of the living and inhabiting. Lounge, meeting rooms, press office, coordinated image, common areas, gardens, restaurants and much more.
This year’s theme is White Pages, that implies writing together the keywords of the world of tomorrow, expressed in the common areas by the illustrator and artist Sandro Fabbri.
An invitation to bring to exhibition not only ready-to-use objects and proposals, but also futuristic and experimental projects and “narrate” them to the public with words and installations in an imaginary “white page” inside their own space.
Brands at SUPERSTUDIO PIU’
AGC Asahi Glass, Aisin, Barovier&Toso, be.emanuelgargano, Biomega, Carpet Sign, Citizen, E Ink & Ueberall, eBay, Enessere, Focus, Gore-Tex, Jaguar, Kef, Lattonedil, LG Hausys, Material ConneXion Italia, Pietro Travaglini Design, Red Star Macalline, Regione Lazio for creativity, Samsung Electronics Italia, Sunbrella, TM Italia, vitamin design.
ADD+, ArteFashionDesign, ASUS, Beau&Bien, bud brand, Canavisia, Crjos Design Milano, Deutsu, Digital Habits, Dozen Design, Dyson, Emilgroup, Forma Caprichosa, Hand Studio, Ianiro, Lettera G, miniki, Moca, Morà, Nisha Decor, Piemonte Design, P!nto, Sertum, Simon James Spurr.
Assogiocattoli, Flavio Lucchini Art, Maria Cristina Carlini, Mario Cucinella Architects, Raffaello Galiotto, Sandro Fabbri.
PARTNERS: ASUS, Arclab/Richard Ceccanti, FlexibleLove, LOVEThESIGN, Mabele, Novacolor, OnlightPF, Radici Contract, Slide, Valdo.
AT SUPERSTUDIO 13
Blablacar, Melissa. Special project PepsiCo Design.
“This space belong to Super Studio Group that in 2015 celebrated 15 years as protagonist of the international Design in Milan with the new format SUPERDESIGN SHOW, evolutionary project that replaces and incorporates the success of the “Temporary Museum for New Design” pointing out how design outdid itself, along with conventions, prejudices, categories, hierarchies, limits, boundaries and even physical laws, sometimes daring the impossible.
A large container that faces with renovated projects the present facts. On the one hand, the fascination of the Temporary Museum is preserved by entrusting some international brands with the task to explore the outer reach of creativity and narrate them in emotional paths that fascinate and surprise the visitor like a sensorial show. On the other hand, more and more opening to research, scouting, to the selection of authors that experiment innovative solutions to improve our lives. Alongside with great protagonists of international design and multinational corporations, there come Start-Ups, Makers, Young Talents, Selected Objects, Art-Design, e-commerce, Fab-Lab, 3d Objects and all the latest expressions of design in a constant research and updating. The art direction is entrusted to the architect Carolina Nisovoccia, one of the most interesting, international award winning creative of the new professional generation.”
What is SuperStudio Group?
“In 1983 the journalists/publishers Fabio Lucchini and Gisella Borioli, driven by the necessity to provide the city with organized and flexible spaces to meet the needs of the fashion, communication and creative fields, decided to create Superstudio Group. With its two extensive and renowned locations – the historic photographic studios of Superstudio 13 in via Forcella 13 and the huge versatile exhibition and cultural center of Superstudio Più in via Tortona 27 – the Superstudio name has become an engaging part of the city excellences, iconic places rhyming with edginess, innovation, image and quality.
Superstudio 13 is the location where sartorial fashion shooting take place, the first and most popular studio complex equipped for any taste and need. The right location also for small exhibitions, showrooms, fashion shows and presentations. Superstudio 13, directed since its debut by Danilo Pasqua, is the privileged gathering center of photographers, art directors, editors, stylists and creatives. During these years it has become an iconic place that contributed to the growth of the fashion world, the place where the most impressive advertising campaigns are born, the most wanted personalities are portrayed, the best photographers and art directors like to work in while in Milan. 13 photo studios for any type of request, cyclo and limbo studios, daylight and modular studios with electrical walls. Equipment rentals, paper and fabric backdrops, setups.
Superstudio Più is a modern, versatile and transversal multi-location, a great space open to the city and to important international events, designed to meet the needs of the most dynamic operators and public within the fashion, art, design, communication, culture and entertainment fields, which nowadays are becoming ever more interconnected. Spacious (with a total surface of up to 10 thousand square meters), flexible, darkened or day-lighted, with spaces that can be divided or assembled, equipped with heating and air-conditioning, perfect for big events, exhibitions, conventions, fairs, fashion shows, corporate and private parties, shows, dance performances.”
Our media partner, Coveted Magazine, during their trip to Milan because of Salone Del Mobile, had the opportunity to see this design space.
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Source: Coveted Magazine