This year, 100% Design’s motto is ‘Design in Colour’.
As 100% Design show enters its 3rd decade, London’s iconic design showcase moves to the Grand Hall at Olympia – a light-filled and architecturally stunning space in London’s Zone 1. In recognition of the move and to celebrate the natural light of Olympia the show embraces one of design’s most important factors – colour. Working in partnership with leading trend and branding agency WGSN, the show’s theme for 2015 is Design in Colour.
See also: 100% DESIGN 2015: SÉ LONDON – UNIQUE
In order to celebrate this, 100% Design team developed the most amazing thing. Used as a means to search for products on the website, navigate your way around the show and as a theme for the talks and parties held across the 4 day event in September, colour trends will thread throughout 100% Design 2015.
The campaign itself recognises the colour spectrum and its use across the design world. WGSN has picked 12 of their predicted top colour trends for 2016, and in turn, we have used these colours to inspire the 100% Design creative process. Visitors can find products in Teal Green or Retro Pink – just 2 of the on trend colours- and search the show floor for them in person.
Colour is just one of the ways it is possible to navigate through the daily life and 100% Design show hopes to have used it in a way to both inspire and lead it’s visitors. The truth is that you’ll find amazing lighting and contemporary furniture options white navigating through that colorful pages.
See also: 100% DESIGN 2015: SÉ LONDON – UNIQUE
