Paolo Venturella’s Molise Headquarters to Feature Rotating Parametric Pixels

Editor Architecture

By Holly Giermann

Italian firm Paolo Venturella Architecture has been commissioned to design a proposal for the Headquarters. The inventive structure uses existing contextual information, such as the grid of the city and an abandoned soccer field on which it sits, to drive its parametric design. The resulting building not only makes use of an otherwise forgotten plot of land, but fits precisely into the urban fabric of the existing city layout, using its grid to shape the building.

The building uses a rotation pattern that shifts in various directions to accommodate the differing levels and grids occupied by the site, as well as to join the ground and form a seamless transition between itself and the existing park. Its horizontal and vertical elements are called out in contrasting colors, forcing the viewer’s perception from various perspectives. Additionally, the facade’s gradient effect generated by the colors illuminates the concept of pixels and highlights how its parametric geometry shifts based on the function behind it.

Programmatically, the structure acts as an addition to the park, providing necessary parking at its base. It also houses a conference area and office spaces in the upper levels, as well as a restaurant, creating a fusion of public and commercial spaces. Similarly, the facade’s shifting contours are located at various heights to allow the usable commercial spaces above, while simulating external steps below which draw the public in from the park.

The “zig-zag” facade enables the southern facing balconies to be free of glass, thereby maintaining controlled indirect daylighting for the offices within. Along this side of the building are the small-occupancy rooms, namely offices, while the cooler north side holds the larger-occupancy meeting rooms, thus systematically using program to account for the natural temperature conditions of the space.

Architects: Paolo Venturella Architecture
Architect In Charge: Paolo Venturella
Design Team: Cosimo Scotucci, Gradient Solutions, AH
Site Area: 8.200sqm
Building Height: 42m
Area: 15000.0 sqm
Year: 2014
Photographs: Courtesy of

Paolo Venturella's Molise Headquarters to Feature Rotating Parametric Pixels Exterior rendering showing the rotating pixel facade. Image Courtesy of Paolo Venturella Architecture
Paolo Venturella's Molise Headquarters to Feature Rotating Parametric Pixels Exterior rendering showing the pixel's articulation as facade and step. Image Courtesy of Paolo Venturella Architecture
Paolo Venturella's Molise Headquarters to Feature Rotating Parametric Pixels Exterior rendering showing relation to the park. Image Courtesy of Paolo Venturella Architecture
Paolo Venturella's Molise Headquarters to Feature Rotating Parametric Pixels Exterior rendering showing the continuation between building and park. Image Courtesy of Paolo Venturella Architecture
Paolo Venturella's Molise Headquarters to Feature Rotating Parametric Pixels Site context. Image Courtesy of Paolo Venturella Architecture
Paolo Venturella's Molise Headquarters to Feature Rotating Parametric Pixels Master plan. Image Courtesy of Paolo Venturella Architecture
Paolo Venturella's Molise Headquarters to Feature Rotating Parametric Pixels Concept diagrams. Image Courtesy of Paolo Venturella Architecture
Paolo Venturella's Molise Headquarters to Feature Rotating Parametric Pixels Schematic diagrams. Image Courtesy of Paolo Venturella Architecture
Paolo Venturella's Molise Headquarters to Feature Rotating Parametric Pixels Plan of ground level
Paolo Venturella's Molise Headquarters to Feature Rotating Parametric Pixels Plan of level 1
Paolo Venturella's Molise Headquarters to Feature Rotating Parametric Pixels Plan of level 5

Source:: http://feedproxy.google.com/~r/ArchDaily/~3/iX5KQsNEtgU/

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