Airlines Creating Signature Scents to Entice Passengers — Design News

By Tara Bellucci

Catch a whiff of sandalwood, cedar, orange peel, and leather at the United terminal? That’s the airline’s signature scent, part of a campaign by some carriers to coax passengers into being more relaxed, having a better experience, and, hopefully creating brand preference. If it helps the bathrooms smell less, we’re for it.

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Source:: http://feeds.apartmenttherapy.com/~r/apartmenttherapy/main/~3/Lqu7XoyAxwQ/airlines-creating-signature-scents-to-entice-passengers-design-news-215722

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