BRABBU Design Inspiration: New Zealand, The Freedom of the Open Road

Hello bautiful people and (of course) hello weekend! Today is one of the most beautiful parts of the week and people are lighter and happier. So, I decided to speak about design inspiration – well, it’s kind of important to really understand what are the details, aspects, storis, places or people that really have some kind of impact on BRABBU’s personality, vision and design – and because of that, this article is a true tribute to New Zealand.

Design Inspiration is basically the key for a great communication strategy and the true is that every brand should aspire new paths and new dimensioes. For that reason, it is trully important to mantain our mind trully opened to avoid missing the wildness and rawness of different sourses of design inpiration.

Being inspired by smells, colors, trees, animals (…) even by the color of the skin, by the sand your toes touch wend surrounded by a glorious beach, by the wind messing your hair during a storm, by a old music that you listen to when stucked on traffic jam, by smilling to a homeless man when he is asking for help.

BRABBU is this type of brand. BRABBU is so much more than simply design inspired – It’s design tells stories from the nature and the world, and I can promisse you that you often read this, however, how rare is this really materialized?

BRABBU is the nature’s child – the wild, naive, pure and free version of it. In every design piece we reinvent all the forces of nature using a wide range of materials, textures, scents, flavours and colours that live inside the nature and inside the urban life.

BRABBU loves the unknown, the mistery surrounding faith and destiny, and the main pillars of it’s soul are the adventure and the challenge. New Zealand is just one the many places that really run into BRABBU’s veins.

New Zealand is inpiring and it is often described as place which has the power to help us to forget about the importance of money, definitions, status and power (the one that blind us). It is a place that makes us feel and breath freedom, hapiness and true life.

Well, I’ve already heard everything (perhaps everything is an exaggeration- but “a lot” is a good way to put things), and one thing that makes me crave for the day I visit New Zealand is that is often compared to the moment you break free from a certain (physical or emotional) cage.

You heart beats calm, however, your lungs are trying to breath piece of the immense oxygen that lives on that place.

Words don’t make justice to the feelings and emotions that run through my mind and chest, that is why I kindly ask to submerse on this pictures by Katharina Jung.