House of Dior Seoul / Christian de Portzamparc

Architects: Christian de Portzamparc
Location: 464 Apgujeong-ro, Gangnam-gu, Seoul, South Korea
Local Architect / Project Manager: DPJ & Partners, Architecture
Area: 4408.0 sqm
Project Year: 2015
Photographs: Nicolas Borel, Courtesy of Christian de Portzamparc

Gfrp Façade Development: DPJ & Partners, Architecture Design Base
Structural Engineer: CS Structural Engineering
Gfrp Façade Quality Control: Bureau Veritas
Lighting Designer: L’Observatoire International
Main Contractor: Kolon Global Corporation
Gfrp Façade Sub Contractor: Design Base
Metal Façade & Curtain Wall Sub Contractor: Iljin Unisco

From the architect. I wanted the building to represent Dior and to reflect Christian Dior’s work. So I wanted the surfaces to flow, like the couturier’s soft, woven white cotton fabric. These surfaces, which soar into the sky and undulate as if in motion, crossed by a few lines, are made from long moulded fiber glass shells, fitted together with aircraft precision.

In Seoul, where the quadrangular buildings align with the avenue, and which are all occupied by leading international fashion labels, the building stands out like a large sculptural tribute to Dior, inviting everyone to step inside.

The entrance, where two shells come together, is a sort of modern lancet arch, in which two metal mesh surfaces cross in line with the clothing metaphor. Once inside, the customer makes a succession of discoveries – a feature typical of the interiors designed by Peter Marino.

Christian de Portzamparc