Next week, IKEA is opening a pop-up shop in Shoreditch, where you can book one of their beds for breakfast or a nap. From May 18 through 20, traditional Swedish breakfast will be served from 7am to 12pm, and siestas are available from 12pm to 3pm. The slots are 45 minutes and free.
• IKEA to Promote Its Beds in London by Serving Breakfast in Them | WSJ Corporate Intelligence
