By Janice Carter July 20th, 2015 3:38 pmJanice Carter
In recognition of the purchasing power of the Korean capital, marks begin to see the city as a platform where to raise their profile to the maximum effect. Christian Dior, certainly thought the same opening a landmark flagship new store in South Korea.
The ever-increasing affluence in the far east has made the region the undisputed new frontier in luxury retail. Areas once deemed negligible are now blooming while the sophistication of a few established markets has developed at an accelerated pace.
Tokyo and Hong Kong, each with an impressively vast and diverse retail scene, have traditionally been the region’s most popular fashion shops destinations, but in their shadow a new league of noteworthy cities has quietly emerged, led by the most sophisticated of them all: Seoul, South Korea. Global players in the luxury industry may already have made their mark, like Christian Dior.
The brand Dior opened one of the largest fashion shops in the city, where the building’s architecture was primary.
The store interior, created by New York-based designer Peter Marino, is an equally dramatic affair and combines understated lines with cues from the brand’s headquarters on leafy avenue Montaigne in Paris. The building compreende of six floors, all connected by a dramatic spiral staircase of glass and steel.
Complementing the immersive shopping experience is a cafe with a sunny outdoor terrace on the top floor, run by none other than renowned patissier Pierre Hermé french.
Coinciding with the flagship store opening is Esprit Dior, the major brand showcase held at Dongdaemun Design Plaza and Which explores the life, work and creative vision of legendary fashion designer Christian Dior.
What do you think about this new Dior design store? Let us know on comments below.
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