Artemide is located at stand No. C102-E101, Hall 8 – Projet, the iconic hall of the entire fair on the red carpet linking the most important stands throughout the fair.
Professional trade show Maison & Objet, known as “THE trend setting fair” in the field of interior design and decorations, receives each edition more than 85000 visitors, 3200 exhibitors, 3500 journalists from the world over. More than 1500 articles on media prove its immeasurable influence.
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On the occasion of the Maison & Objet trade fair in Sep. 2015, French & Japanese lighting design team Akari-Lisa Ishii (daughter) and Motoko Ishii (mother) has been invited again by the organizers to present the lastest trends in lighting, after the great success of their previous exhibition in 2013 and 2014. Thus, Artemide is pleased to reiterate it’s partnership with these designers.
In the context of M&O’s evolution and new target marketing, the fair is aware of the importance of demonstrating the theme “lighting” and has decided to give an exceptionally large area to the thematic exhibition concerned with lighting design. Their stand “Light Trend” is thus placed in a very strategic position, at the very heart of the Project hall, along the red carpet which links the must see stands throughout the fair. Artemide’s booth is also in the same area as the VIP club, material lab, business lounge etc. Thanks to technological evolution, lighting plays a more and more important role in interior design, especially in the luxury market.
This year, in order to respond to the enormous expectation of the organizer, Akari-Lisa Ishii and Motoko Ishii, Art Directors of the thematic exhibition, have selected some exclusive lighting materials (ready-made or made-to-order), light sources, luminous materials, artistic applications, control technologies etc.) in order to demonstrate the musts to target visitors and journalists, under the sub-theme of “Happiness”.
Why have they chosen ” happiness »?
– Because this year is the ” international year of light » organized by United Nations and UNESCO
– Because this is the 20th anniversary of Maison & Objet
– Because this is time to cheer up our lives
– Because the light can bring happiness to your heart and boost your spirit, your body and even your environment!
This booth consists of 7 rooms, each of which has a different approach to the pursuit of happiness.
The visitors can walk through these and experience many diverse expressions of light. They will have the opportunity to know and reflect on what light can do for one’s happiness in the field of space design, and in different scenes of our life.
Details of the 7 rooms’:
1. Perception of Happiness:
2. Happiness to the eyes:
3. Happy Time!
4. Do I look happy?
5. Mental Happiness
6. Environmental Happiness
7. Technology and Happiness
In this context, Artemide will show the Acoustic Light suspension: EGGBOARD, Design by Giovanni Giacobone – Massimo Roj; the conceptual suspension SPECTRAL LIGHT, developed by the designer Philippe Rahm; the CATA spots in white, design by Carlotta de Bevilacqua; the PICTO 70 spot in white, designed by Artemide’s development Studio and also some gobos and a white track.
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