© Andrea Martiradonna
- Architects: Migliore+Servetto Architects
- Location: Viale Alemagna Emilio, 6, 20121 Milano, Italy
- Design Team: Ico Migliore, Mara Servetto
- Project Year: 2015
- Photographs: Andrea Martiradonna
© Andrea Martiradonna
From the architect. The exhibit Walking Pleasure at Triennale di Milano is a tribute to the 70 years anniversary of the brand Moreschi and the project is conceived by Migliore+Servetto Architects as a multy-sensory experience.
© Andrea Martiradonna
Within Triennale Impluvium, the guest is asked to reflect on the concepts of walking and motion from different points of view.
© Andrea Martiradonna
The movement becomes performance: at the centre of a dynamic landscape is placed a wide, black Magic Box, whose image reverberates on the side mirror-walls. The back wall reveals various narrations with an almost oleographic effect, through projections on transparent membranes, three-dimensional surfaces and on shoe molds.
Floor Plan
The central cube, realized with a special rubbery and opaque material, shows bas-relief texts, black on black, is completely anechoic and doesn’t reflect light. On both sides of the box, six screens display several videos which explore Walking Pleasure’s different meanings: from the production’s process, to the faces of the Moreschi’s artisans, till famous movie clips where the shoes and “walking” are the real protagonists.
© Andrea Martiradonna
Entering in the heart of the Magic Box, guests are welcomed into a new dimension: getting through the leather bands which screen off the entrance, on one hand it’s like coming into the leathers’ Moreschi caveau, on the other, the visitor is surrounded by a complex light, projections and sound system, able to recreate a total “Walking Experience”.
Section
A dynamic projection, with a point of view from the bottom, flows down the ceiling: women and men walk in the rain, in the sun, on the ground, on the asphalt, on the leaves in a park, while the video’s sounds envelopes the guest, protagonist of the storytelling.
© Andrea Martiradonna
All around, an extraordinary variety of leather materials, in different types, forms and colors, entirely cover the space inside the box, offering a tactile experience.
Lights, sounds, images contribute to create a total experience, a sort of journey, on different scale, through the experience of walking: from the world’s history, to the shoe’s details, a path where the new technologies become storytelling tools of traditional materials such as leather.
