the pavilion uses 3M materials and sunlight to create a dynamic space that changes throughout the day, continuously washing visitors in a kaleidoscope of color.
The post SOFTlab, 3M & BBDO collaborate to create lifelab at SXSW 2015 appeared first on designboom | architecture & design magazine.
Source:: http://www.designboom.com/architecture/3m-lifelab-softlab-sxsw-03-26-2015/

