The countdown has well and truly begun for The Chocolate Show, the UK’s biggest chocolate celebration at Olympia, the must-attend event for all chocolate lovers.
Over 15,000 will be flocking to West London to enjoy indulgent chocolate treats, live celebrity demonstrations, get hands-on in workshops and discover bean to bar chocolate at the UK’s largest celebration of our favourite sweet treat.
Highlights will include:
A chocolate factory at the show making from the bean live throughout the event. HB Ingredients and Paul Wayne–Gregory will be demonstrating the techniques behind the chocolate making process.
Celebrity chefs including Will Torrent, Willie Harcourt-Cooze, Paul A Young, Chris & Jeff Galvin, Tony Rodd and GBBO winner Edd Kimber showcasing their patisserie and chocolate recipes live on the main stage.
The world famous Chocolate Fashion Show will be live on the catwalk each day at 5pm – bigger and more awe-inspiring than ever before. This year creations are based around the theme of Once Upon a Time In The Land of Chocolate.
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Award-winning musical Charlie & The Chocolate Factory, will host the children’s area where little hands can get messy with chocolate workshops and an appearance from the iconic Great Glass Elevator.
Valrhona and Belle Epoque are hosting a dessert bar with four delicious patisserie creations available throughout the show.
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Dedicated areas within the show include the bean to bar area with over 20 artisan bean to bar producers from around the world and the International Chocolate Awards area with top chocolate companies showcasing their award winning chocolates.
Paul a Young will be making his famous brownies live at the show, served warm with a variety of toppings including his world award winning sea salted caramel sauce.
The Tasting Room, which will offer guests a chance to taste and learn about some of the world’s best chocolate.
Shopping opportunities aplenty with The Chocolatier, Rococo, Hotel Chocolat, Lauden, Magnum,Cocoa Runners and Divine among the 80+ exhibitors taking part.
A little story of this huge event
In Paris, 20 years ago, the first Salon du Chocolat was born.
It all started with two passionate entrepreneurs who were in love with chocolate and each other, and a project that everyone considered a crazy idea: create an event dedicated entirely to an everyday food. But they had a strong desire and firm belief in the market and its professionals, both of which did not receive the exposure they deserved. Now, 20 years on, the show is a resounding success both in France and around the world, helping to promote knowledge of and expertise in chocolate, from the bean to the bar, from producing countries to consumers.
Progressively conquering the major cities of France (Marseille, Cannes, Lyon, Toulouse, Bordeaux, Lille, Nantes.), Europe (Bologna, Zurich, Brussels, London, Monaco, Cologne) and the rest of the world (New York, Tokyo, Moscow, Beijing, Shanghai, Cairo, Salvador da Bahia, Lima, Seoul, Beirut), the Salon du Chocolat now has around 20 events per year on several continents.
The event has untill now: 7.4 million visitors across the world, 177 shows, 31 cities around the world, 4 continents, 9,000 participants, 87% unaided awareness in France and 62% at the rest of Europe.
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Source:: http://decorandstyle.co.uk/the-chocolate-show-in-london-2015/
