Interview with Vittorio Alpi and Humberto Campana at Alpi Showroom

Our media partner Coveted Magazine was at Salone del Mobile 2016, Milan Design Week and Fuorisalone and they interviewed some great interior designers, designers, and influencers on this areas. On their visit to Brera Design District, one of the most interesting points of the city during this design week Coveted team went to Alpi Showroom and interviewed Vittorio Alpi, the CEO of the space and Humberto Campana, a designer from Campana Brothers.

ALPI presents important new product initiatives and the first concrete results of the collaboration launched in June 2015 with Piero Lissoni as art director of the brand.

The new coordinated image, in Lissoni’s typically terse style, is expressed in the new Company Profile, a sophisticated publication enhanced by striking black and white photographs, the symbol of the company’s new phase driven by renewed interaction with the world of design. This energy is reflected in new products designed by Lissoni himself, the Campana brothers and Front, heterogeneous in terms of style, but sharing a way of thinking about decor.

To convey a sense of their infinite potential for design and aesthetics, the creative process of the new ALPI woods focuses on the study of original decorative effects: shifting into the creation of utterly original textures, with precise ties to the world of nature, as in the case of Campana brothers. Or giving rise – in the collections by Front and Lissoni – to fascinating contemporary experiments with the art of inlays. As a whole, these innovative ALPIlignum veneers represent the ideal expression of ALPI’s extensive design culture, and its unrivaled ability to create exclusive wood patterns with a production procedure that is totally unique, between manufacturing and fine tailoring.